Melissa Kuo, graphic design student at California Institute of Arts designed the logo that won first place in a competition held by the Santa Clarita Valley Family of Water Suppliers.
The water suppliers group asked graphic design schools and students to create a logo design that they felt would “make conservation cool”, while conveying the group’s mission and values. For her efforts, Kuo was awarded a $2,500 check by the group at the March 1st reception at the Castaic Lake Water Agency headquarters building.
There were over twenty logos entered into the contest, but Kuo’s logo design will be the new logo of the SCV Family of Water Suppliers. Her design features a teardrop shaped water droplet, with a group of three figures holding hands along the bottom rim and the brand “SCV Family of Water Suppliers above them inside the droplet. “The values of family, water and community — I broke those down into different words that I thought of, that related to those values,” she said in a press release.
In the press release about the new logo design, the Water Conservation Program Coordinator for the group said, ““We’re thrilled that Melissa submitted her logo. We were taken by how she managed to elegantly combine the idea of ‘family’ with water. We also want to emphasize the degree of local talent that was available to us at the college level. It was truly impressive.”
Kuo said that she used the skills she learned in her graphic design courses recently about using negative space and using symbolism in design aesthetics. Kuo said that she will use the prize money to help pay for her continued education at the graphic design school at California Arts Institute.