UK Graphic Design School Wins Animation Contract, Delights Client

Graphic design students at the Cleveland College of Art and Design in the UK were afforded a unique opportunity to put their newly learned skills to work for them with a real-world contract.

Plumbing company Pimlico hired the graphic design students to work on a web promotion animation to use in their online promotions. The deal was brokered by Darlington’s Recognition PR, a firm that was hired by Pimlico.

The contract required the students to create animations, one of which was so popular with the managing director at Pilmico that it was used in their holiday e-cards this year.

Charlie Mullins, Pilmico Design Director was turned into a cartoon by graphic design student Andrew Bell. Bell’s design shows the cartoon version of Mullins having a grand old time with the likes of Susan Boyle, Jedward, Elton John and more celebrities. Bell’s work won him a first place reward from Pilmico.

This challenge was intended to teach the graphic design students about the real-world scenarios they will face when taking on commercial contracts for design work.

The second place price for graphic design under the contract was awarded to Richard Desmon who created an animation of a “heavenly plumber” and third place was awarded to graphic design student Bethany Wood for her animation design. There were eight prizes awarded in all, with the other winning students receiving a smaller monetary award.

Mullins says he’s a plumber by trade and had very little knowledge of graphic design animations.

He was impressed by the quality of work produced by the graphic design students as well as their understand of the image the company portrays to their customers.